“THE BEST BUSINESSES ARE THOSE BUILT BY FRIENDS”

JANNINE WILLIAMS FOUNDED ALTER IN 2012. AT THE TIME, JANNINE AND HER HUSBAND SEAN WERE IN A FOLK BAND AND THEY WERE LOOKING TO SELL MERCHANDISE AT THEIR GIGS. JANNINE SEARCHED HIGH AND LOW BUT COULDN’T FIND WHAT SHE WAS LOOKING FOR SO SHE STARTED PATTERN MAKING AND DESIGNING HER OWN RANGE. ALTER WAS BORN. ALTER LAUNCHED WITH A RANGE OF BEAUTIFUL BESPOKE AND EXCLUSIVE BAGS THAT CUSTOMERS ARE STILL ASKING FOR YEARS LATER.

JANNINE AND SEAN HAVE THREE SONS, SETH, JACKSON AND OLIVER. ORIGINALLY FROM DURBAN, THE WILLIAMS FAMILY MOVED FROM HONG KONG TO JOHANNESBURG IN 2011. AFTER INITIALLY LAUNCHING ALTER IN JOHANNESBURG, JANNINE TOOK A BREAK FROM DESIGNING AND PRODUCTION TO BE WITH HER YOUNG FAMILY. SHE HOMESCHOOLS HER BOYS.

IN 2018 JANNINE TEAMED UP WITH FRIENDS – HUSBAND AND WIFE TEAM ROWAN AND ANTOINETTE MCDONALD TO RELAUNCH ALTER. THE TRIO CONCEPTUALISED ‘THE MAKER RANGE’ AND THE REST AS THEY SAY IS HISTORY.

ROWAN RUNS HIS OWN CORPORATE FINANCE ADVISORY BUSINESS BY DAY AND CRUNCHES ALTERS NUMBERS (AND CUTS LEATHER STRAPS) BY NIGHT. ANT IS A PHOTOGRAPHER WITH A PASSION FOR WHOLE-HEARTED LIVING. SHE RUNS JOURNALING WORKSHOPS (HENCE ALTERS RANGE OF GORGEOUS LEATHER JOURNALS) AND A PODCAST – THE BEAUTIFUL PURSUIT. THEY HAVE TWO CHILDREN, SAMUEL AND RUBY.

 

OUR WHY

 

WE LOVE STOPPING TO WORK WITH OUR HANDS AND WE WANTED TO INVITE YOU TO DO THE SAME.  WHEN YOU CHOOSE TO PURCHASE A PRODUCT FROM THE MAKER COLLECTION – YOU’RE CHOOSING TO STOP, TO EXHALE, TO LEARN SOMETHING NEW, TO WORK WITH YOUR HANDS. SOMETHING BEAUTIFUL HAPPENS TO OUR HEARTS WHEN WE CREATE. WE ARE PASSIONATE ABOUT THIS PROCESS. INTRINSICALLY LINKED TO CREATIVITY IS THE ABILITY TO RISK, TO DREAM, TO IMAGE THAT WHICH IS NOT YET AND THAT WHICH COULD BE. FOR US, CREATING IS ABOUT OVERCOMING FEAR. WE ARE EQUALLY PASSIONATE ABOUT THE FIGHT TO END MODERN-DAY SLAVERY. WHEN YOU PURCHASE ANY PRODUCT FROM THE CLASSIC COLLECTION, YOU ARE ALTERING THE LIFE OF A WOMAN RESCUED FROM HUMAN TRAFFICKING. OUR PARTNERSHIP WITH HOPE RISEN FOUNDATION MEANS THAT YOU HOLD IN YOUR HANDS SOMETHING THAT WAS STITCHED BY A SURVIVOR. WE LOVE THE INTERCONNECTEDNESS OF HUMANITY – OUR STORIES ALL ENTWINED BY SOMETHING AS SIMPLE AND AS BEAUTIFUL AS LEATHER.

 

WHY THE NAME ALTER?

 

“A SLIGHT ADJUSTMENT THAT MAKES A HUGE DIFFERENCE”

ALTER COLLECTION WAS BIRTHED AS A RANGE OF PREMIUM QUALITY LEATHER HANDBAGS – INSPIRED BY SIMPLICITY, BEAUTY AND ADAPTABILITY. WE PLAY MANY DIFFERENT ROLES IN ONE DAY AND THE IDEA THAT A BAG COULD BE FLEXIBLE ENOUGH TO ADJUST TO OUR NEEDS AND – ALTER SIMPLY BY REPOSITIONING A STRAP OR FOLDING IT OVER – SEEMED LIKE AN ESSENTIAL ELEMENT TO INCLUDE. WHEN YOU OWN A LEATHER BAG YOU TAKE IT EVERYWHERE AND, BEING LEATHER, IT LASTS A LIFETIME. LEATHER HANDBAGS CARRY THE MARKINGS OF ORDINARY DAYS AND WILD ADVENTURES – THEY’RE LIKE JOURNALS THAT COLLECT AND HOLD OUR STORIES – PROOF OF A WELL-LIVED LIFE.

 

OUR LEATHER

 

WE USE THE BEST QUALITY, FULL GRAIN COW HIDES TO MAKE ALL OF OUR LEATHER PRODUCTS. THIS MEANS THAT THE IMPERFECTIONS ON THE SURFACE OF THE HIDES HAVE NOT BEEN BUFFED OR REMOVED BUT SHOW THE BEST LOOK AND FEEL OF THE GRAIN. THIS PULL UP LEATHER HAS BEEN FULLY EMERGED IN NATURAL DYES AND, BECAUSE OF IT’S TWO TONED NATURE, IT AGES BEAUTIFULLY AND SOON GETS A VINTAGE EDGE WITH IT’S SCRATCH SENSITIVE FINISH.

 

MAKER COLLECTION

 

WE’VE DONE THE TIMEOUS WORK OF THE PATTERN MAKING, SOURCING AND CRAFTING (BECAUSE WE LOVE IT AND WE KNOW HOW BUSY YOU ARE), AND GIVEN YOU THE FINAL STAGE OF MAKING A BEAUTIFUL LEATHER KEEPSAKE. CREATIVITY IS INSIDE OF EVERY HUMAN BEING, EVEN (SOMETIMES ESPECIALLY) INSIDE THOSE OF US WHO FIND THAT PART OF OURSELVES HARD TO FIND. SO FEED YOUR SOUL AND FREE UP SOME SPACE IN YOUR SCHEDULE TO BE ALONE WITH YOUR LEATHER NEEDLES, THREAD AND SOME GORGEOUS LEATHER. WE BELIEVE IN YOUR CREATIVE POTENTIAL AND WE WANT TO COME ALONGSIDE YOU TO GUIDE YOU THROUGH THIS PROCESS AS YOU PUT TOGETHER YOUR VERY OWN LEATHER PRODUCT. ONCE YOU’VE MADE ONE, WE DARE YOU TO TRY ANOTHER.

YOU ARE THE MAKER!

 

THE CLASSIC RANGE

 

ALL OUR PRODUCTS ARE AVAILABLE ALREADY STITCHED UP IN THE CLASSIC RANGE. THE CLASSIC RANGE IS MORE THAN JUST BEAUTIFUL PRODUCTS. IT REPRESENTS THE VALUE AND PURPOSE OF LIFE. THESE PRODUCTS ARE HAND STITCHED BY WOMAN SET FREE FROM THE INJUSTICE OF MODERN DAY SLAVERY. FOR THE PAST 10 YEARS HOPE RISEN FOUNDATION HAS HELPED RESCUE, RESTORE AND EMPOWER WOMEN, CHILDREN AND MEN FROM HUMAN TRAFFICKING AND WE’RE PARTNERING WITH THEM TO SUPPORT THEIR CAUSE. NOW YOU GET TO BE PART OF THEIR STORY OF FREEDOM AND A BETTER LIFE BY CHOOSING ANY ONE OF OUR PRODUCTS ALREADY STITCHED FOR YOU AND READY FOR USE.

 

 

CLICK ON THE BUTTON TO FIND OUT MORE ABOUT HOPE RISEN FOUNDATION AND SHOW YOUR SUPPORT IN THE ENDEAVOUR TO END MODERN DAY SLAVERY